Nielsen’s 2014 Asia Pacific Retail & Shopper Trends Report contains valuable insights on the retail sector and emerging shopper behaviour across 13 Asia Pacific markets. The report provides in-depth analysis, expert commentary on retail format trends and country-level insights coupled with extensive data including retail store universe numbers, chain store numbers and share of trade by channel.
TABLE OF CONTENTS
- Retail and Shopper Trends in Asia Pacific
Country Highlights Includes
- Retail Store Universe
- Chain Store Numbers
- Channel Share of Trade
- New Zealand
- Hong Kong
- South Korea
- The Philippines
Nearly 4 out of every 10 Indian Smartphone users use Travel Apps on their smartphones. More than half an hour is spent every month on Travel Apps as per Nielsen Informate Mobile Insights. See what has driven this level of mobile engagement for the category.
Mobile, Malaysia, Thailand, Indonesia, India, Philippines, Apps, Travel, 2014
Planning for the next few years is always a big and exciting challenge for marketers. Will your category grow faster than the previous year or will it slow down, what should the sales targets be? See what’s in store with the Nielsen Forecasting Solution, which will help you strategize and execute better for the coming years.
Consumer, Retail, Forecasting, Malaysia, Thailand, Indonesia, India, Philippines, Africa, Brazil, China, Packaged Tea, 2014
The Indian shopper is increasingly using smarter ways of shopping. The popularity of Shopping Apps among Indian Smartphone users increased by 20% since January 2014 as per Nielsen Informate Mobile Insights.
Mobile, Malaysia, Thailand, Indonesia, India, Philippines, Apps, Shopping, 2014
7 out of every 10 Indian Smartphone users are into avid Social Networking on their smartphones. More than 5 hours are spent every month on Social Networking as per Nielsen Informate Mobile Insights. See what has driven this level of mobile engagement for the category.
Mobile, Malaysia, Thailand, Indonesia, India, Philippines, Apps, Social Networking, 2014